Kenya’s authentic running shoes firm Enda has announced it has agreed on a partnership with the Stanbic Mwamba Ladies team, which will see it serve as their training sneakers partner for the 2020 season.
The Enda and Stanbic Mwamba signed a partnership in July 2019 making it the first sponsorship between the firm and a rugby club. Stanbic Mwamba players have been donning the running shoes during their warm-up and training sessions. And now their ladies team will be looking forward to donning the trendy sneakers during their 2020 campaign.
Commenting on the partnership, Enda Sportswear chief executive Navalayo Osembo stated: “As Enda’s affirmation of our partnership with Stanbic Mwamba Rugby team, we extend our support to the ladies team. I admire the grit from the ladies to go over and beyond in a male perceived and dominated sport. We’re excited to equally provide the lady’s team with state-of-the-art high-performance running shoes that will help the ladies make the most of their running bit of training. Enda is all about pulling together and in so doing, we achieve greater things, simply put; TwendePamoja!”
As part of the sponsorship, Stanbic Mwamba Ladies team was provided with 22 pairs of Iten brand, the most popular brand under Enda Sportswear. The Iten has a 4mm heel-to-toe drop, a sock-like fit, and just 7.9 oz in a Women’s 10.5 or Men’s 9. It is crafted for a natural mid-foot strike and faster training runs. With a greater ground-feel and flexibility, the Itens help build foot-strength and lets you get the most from your workouts.
The Enda Iten shoes come in red, black, and green and have a word HARAMBEE on the sole, with a rift on the back heel representing Rift Valley, the home of celebrated Kenyan athletes.
On behalf of the team, veteran Celestine Navalayo who shares a second name with Enda’s co-founder and CEO Navalayo said the partnership is a privilege and means a lot to the girls. “It is a privilege partnering with such a brand and we don’t take it for granted. This shows that Enda has acknowledged the hard work that this team has put in for the last decade. It means a lot for the people who set up this team and toiled to make it successful,” she said.
In July 2019, Stanbic Mwamba’s strength and conditioning coach had welcomed the partnership stating that it will go a long way in ameliorating the training regime.
“Most rugby fans do see rugby players in boots during actual matches but little do they know that rugby players spend 80% of general preparations, training, and drills in flats, that’s the running shoes. Our speed development, accelerations, plyometrics, and agility runs must be done in running shoes or trainers,” he said.
The ladies team is currently perched on top of the Kenya Rugby Union’s Women Festival standings with 44 points. They won the first leg at Kenyatta University grounds and followed it up with another triumph at KCB Sports Grounds. The next leg will take place at RFUEA Grounds on Ngong Road.