Sports drink Powerade has today been unveiled as the official hydration partner for the 2019 Kabeberi Sevens set for Kinoru Stadium, Meru from July 27 to 28.
Powerade is a global brand that delivers hydration and fuels athletes and fitness enthusiasts. It comes in refreshing Mountain Blast and Orange surge flavours. The sports drink has been developed alongside sports scientists. With no added sugar, Powerade will be an apt choice of hydration for the exciting Kabeberi Sevens.
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“Our partnership with Kabeberi Sevens reiterates our strategy to drive growth by expanding our category play and offering consumers more of the beverages they want for every occasion in their lives,” Coca Cola’s Andrew Alovi told MwambaRugby.com.
Powerade is a relatively fresh entrant into the nascent category of sports hydration. Powerade has been specially formulated with ION4 (Sodium, Potassium, Magnesium and Calcium) to give that extra powerful push required during a high-performance fitness activity or endurance sports. The beverage contains a good balance of carbohydrates and electrolytes that enables quick fluid absorption and retention, provides higher energy leading to enhanced performance and faster recovery for athletes during intense physical activity.