Stanbic Mwamba signs footwear deal with Enda Sportswear

Stanbic Mwamba has on Friday officially announced  a new footwear sponsor: Enda Sportswear, Kenya’s authentic running shoes.

The sportswear brand and Stanbic Mwamba have made this announcement with the relationship set to last for the next one year renewable. This is Enda Sportswear’s first sponsorship with a rugby team and Kulabu players will be looking forward to donning the trendy sneakers during their 2019/2020 pre-season and in-season campaigns.


“As Enda Footwear’s first partnership with a rugby team, we are proud to support Stanbic Mwamba’s quest to be the country’s best rugby team and provide state-of-the-art high performance footwear to the talented roster of athletes. We share the vision of the club and we hope that our partnership will help both parties excel,” said Enda Sportswear chief executive Navalayo Osembo.

Enda Footwear chief executive Navalayo Osembo hands over training shoes to Stanbic Mwamba sevens captain Collins Injera

Stanbic Mwamba men’s sevens team was provided with 25 pairs of Iten brand, the most popular brand under Enda Sportswear. The Iten has a 4mm heel-to-toe drop, a sock-like fit, and just 7.9 oz in a Women’s 10.5 or Men’s 9. It is crafted for a natural mid-foot strike and faster training runs.  Great ground-feel and flexibility help build foot-strength and let you get the most from your workouts.

The shoes come in red,black, and green and have a word HARAMBEE on the sole, with a rift on the back heel representing Rift Valley,the home of  celebrated Kenyan athletes.

Stanbic Mwamba’s strength and conditioning coach Jeff Onyango was excited for the partnerships noting that it will greatly help in team’s preparation for the coming season.

“Most rugby fans do see rugby players in boots during actual matches but little do they know that rugby players spend 80% of general preparations, training, and drills in flats, i.e running shoes. Our speed development, accelerations, plyometrics, and agility runs must be done in running shoes/trainers,” he said.

“Unfortunately here in Kenya apart from semi professional rugby players, most players do train in rugby boots hence lots of lower extremities injuries -Achilles, plantar, front knee’s syndrome, shin splints and tight calves,
the situation is grave because it does affect the bottom line of most clubs.

These injuries are avoidable with proper footwear but it is always a make-do situation with the little resources where players have no choice but to train in boots entirely during pre and in-season.”