Mwamba Ruby Club has today announced that the club are changing their logo as part of a club wide review.
Alvas Onguru, the club’s honorary president, announced the change as part of new development on Thursday afternoon.
He stated: “We commenced a review of all our communications and brand. A full audit and research project was undertaken across the club with the primary objective to deliver an agreed set of values that every member of staff, whether that be in the playing department or elsewhere could be guided by. This logo looked at the future design of Mwamba Rugby communications and different logos used by the club over the last 40 years.
He added that the new logo is a master brand that captures the club’s ambitions for the future. The name of the club has been slightly tweaked to drop “football” from RFC to just Mwamba Rugby Club. “The Mwamba Rugby brand is a key element in terms of the future success of the club and whilst we know for some people it will take a little getting used to, we are really proud of what has been developed and know the changes will support our ambitions for the future,” he added.
He also explained that the change was necessitated by the growth of the club on digital platforms. “As social and digital media has grown, Mwamba Rugby needed to further evolve its brand to ensure the club has the right tools for the future. Whilst there will be lots of focus on the change of logo, this project has encompassed so much more including the development of our brand values and new brand guidelines.”
The over-riding aim of Mwamba Rugby Club is to be a highly successful club which our supporters can be proud of, now and for many years to come. Success on the field and off the field go hand in hand. A great amount of thought, care, respect and work has gone into this.
The roll out of the new logo and brand work will be gradually integrated across Mwamba Rugby communications over the next weeks as we prepare for the new season, starting with 2018 National Sevens Circuit. The rebrand will also cover branding at Railway Club and the preceding communications, both on and off line by the start of 2018/2019 season.