Stanbic Bank has renewed its dalliance with Kenya Cup side Mwamba Rugby Football Club up to 2020 and doubled up the club’s shirt sponsorship deal.
In the enriched deal, Mwamba Rugby Club retains the name Stanbic Mwamba and emblazoned Stanbic Bank brand and logo kit for the duration of the sponsorship. The bank first signed up as the Club’s main sponsor in December 2016 and was unveiled as the official shirt sponsor in March 2017. During the event, Stanbic Bank and Mwamba RFC unveiled the 2019 playing kit, another new beginning following the Club’s move from British sportswear company Samurai Sportswear to BLK Sportswear, an Australian sportswear firm.
According to the bank, the improved deal has been down to the value that both brands have brought on the table and the future portends greater things.
“It is our wish that the sponsorship size and value grows even further over time. We are cognizant of the role of financing in sport, and alive to the fact that more funding, accountability and professionalism is the only way the sport will grow. This deal reaffirms our commitment to supporting the development of the sport by sponsoring an indigenous club in a sport that has put Kenya on the global map,” said Charles Mudiwa, Stanbic Bank’s Chief Executive.
Mwamba RFC, which is one of the oldest rugby clubs in Kenya, was started 40 years ago to promote rugby among indigenous Kenyans; and has grown over the years to become a melting pot of rugby in Kenya, contributing to emergence of majority of Kenya’s finest rugby players including sevens superstars Collins Injera, and Humphrey Kayange and most recently Billy Odhiambo, Daniel Taabu and Eliakim Kichoi.
“Kenya is our home and we drive her growth. We are committed to driving this growth not only through provision of relevant financial solutions, but also enhancing shared value by making a positive difference in the lives of our stakeholders. It is our hope that this sponsorship will make a positive difference in the lives of Kenya’s rugby players,” said Mr. Mudiwa.
Mwamba RFC President Alvas Onguru said: “We are very proud of our partnership with Stanbic Bank, which began two years ago and has brought much needed stability in our efforts to run the programmes that accelerate the lives of young men and women who play rugby at the Mwamba Rugby Football Club. The club is and has always been a pretty ambitious organisation. This renewal of our partnership gives us a very solid springboard to launch the ambitious plans we have had for few years now, and which will go a long way in driving the growth of rugby in Kenya.”
BLK Africa CEO David Ricketts who was also in attendance said, “We are delighted to be partnering with Mwamba RFC. This is BLK Africa’s first deal in Kenya and we are extremely proud to be partnering with a team with such a rich and strong heritage in Kenyan Rugby.
We are excited about the prospect of growing the BLK brand in Kenya and we could not have chosen a better partner than Mwamba Rugby Club in that regard. We are looking forward to a successful journey with Mwamba and providing them with superb looking and highly technical kits befitting of their passionate fans and ambitions.”
Already a title partner of the popular National Sevens Circuit, Stanbic Bank aims to continuously invest in growing and developing the game – helping build the next crop of rugby talent whilst growing the sport’s stature and fan experiences through grassroots rugby.
The National Sevens Circuit is an annual series of rugby sevens’ tournaments run by the Kenya Rugby Union in conjunction with host clubs featuring teams from across the country in six towns/cities.